The paint protection industry is built on overpromising and underdelivering.

Ceramic coatings promise "protection" but they're as thin as a human hair. They make your paint shiny, but they don't actually protect it. If your clear coat is fading or starting to peel, ceramic coating won't fix it. It's glorified wax that needs less reapplication, that's the only difference.

What they don't tell you in the marketing: you need to come back for annual maintenance, with specialized chemicals, to keep it working. That's extra costs, every year, for the life of the coating.

PPF is even worse. They call it "premium protection" and charge $6,000+ for full coverage. What they don't tell you: it fades and yellows after five years, seams are inevitable on complex curves, and the orange peel texture ruins the glossy finish your paint came with. You're covering smooth, reflective paint with textured plastic film.

Oh, and it often requires full disassembly of your doors to take off your mirrors and door handles. We've seen knife marks under door handles, misaligned seams collecting dirt, and texture so bad you can see it from ten feet away.

Then you pay thousands again to remove it and replace it. That's the business model.

Icon Rocklear actually rebuilds your clear coat. It's over 2 mils thick per layer, so it's adding real material, not just a coating. It can restore faded paint, and stop peeling before it starts. A single application is backed by a 15 year manufacturer warranty. Multi-layer applications get even thicker, and last decades longer.

No seams, no annual touchups, no yellowing, no maintenance; you pay once and you're done.

Your paint will outlive the car. If your clear coat hasn't started peeling, we can restore the fade and protect it for decades, and it'll actually look good the entire time.