For decades, the paint protection industry has offered two flawed choices.

Ceramic coatings were a step in the right direction, offering better protection than old-school waxes. But they have their limits, from frustrating hard water spots, to a lifespan that just doesn't hold up over time; requiring annual maintenance just to upkeep.

Then there's Paint Protection Film (PPF), the industry's supposed "premium" solution. Let's be honest about it. It's a $2 billion industry built on a temporary fix. It didn't sit right with us to charge our clients thousands, for a film that struggles to last a decade before it fades, yellows, and looks like crap.

Worse, this temporary solution creates a permanent problem. The PPF industry generates over 5 million pounds of plastic trash that ends up in landfills every year, some of which contains cancerous chemicals like vinyl chloride.

We chose Icon Rocklear because it's the modern solution without the compromise. It delivers superior, long-term protection without the millions of pounds of plastic waste. A single layer is warrantied for 15+ years, and multi-layer applications last even longer.

It's the smarter investment for your car, and the cleaner choice for the planet.