Look, there's a lot of bullshit in this industry, so let's cut through it.
Most people think ceramic coatings are the best you can get. And yeah, they're definitely better than wax or those spray-on products you see at auto parts stores. But here's what we discovered after protecting 3,600+ vehicles:
Ceramic coatings have problems. Hard water spots, limited durability, and honestly? They're just not that impressive after a few years.
PPF (paint protection film) has a bigger problem. Every installation creates 15-20 feet of plastic waste that goes straight to landfills. Some PPF comes with ceramic coating on top, which helps with washing, but you're still contributing to millions of pounds of plastic waste annually.
Then we found Icon Rocklear. This stuff actually makes sense. No plastic installation waste, 15+ year warranty with just a single layer, and our clients wash their cars 50-70% less because dirt and water just don't stick. It's like having a permanent coating that actually works the way coatings are supposed to work.
Bottom line: We've tried everything, and this is what we recommend to our own families.
